If you are hoping to sell products online, we are sure that you might be overwhelmed with the endless information there is on the internet. In our opinion, most of it is pretty irrelevant.
Luckily, in this guide, we will be covering everything you need to take into consideration with regards to selling a product online.
And the best part about this guide is that you do not have to be a techie or an entrepreneur to create your online empire.
Without wasting any further time, let us directly get into it!
How To Sell Products Online
The following are the steps you need to follow with regards to selling your products online:
- Pick the products to sell
- Make a business plan
- Pick where to sell online
- Build an online store
- Set up social media accounts
- Market your products
Let us talk about them in detail as we proceed.
1. Pick the products to sell:
You can skip this part if you already have a product and if not, let us help you. There are three different kinds of products, they are:
- Physical products (clothing, cosmetics, home decor and so on)
- Digital products (ebooks, softwares and much more)
- Service-based
Once you have settled on the product, here are some factors that you need to take into consideration:
- Product-market fit
- Trending products
- Profit margin
- Require less capital to start
Now that you are set with these two things, the next thing you need to do is take care of sourcing your products to sell online. You could either get those from a wholesaler or even manufacture them.
2. Make a business plan:
Good market research and a proper business plan goes a long way when it comes to selling a product online. Before launching your product, make sure you conduct market research, pick your target market and analyse if the product is a good fit.
A few things you must watch out for while selling products online are:
- Keywords your customers are looking for
- Determine your target market
- How does your product solve the problems of the masses?
- Competitors’ research
And when we talk about a business plan for selling products online, here are a few things you need to include:
- Target market research
- Marketing
- Finance
- Branding
3. Pick where to sell your products:
There are three different options when it comes to selling your products, we will be discussing them in detail as we proceed.
ECOMMERCE WEBSITE:
You can start an eCommerce website and upload the products, collect payments, manage orders and so on. It basically is a physical store but with a digital front.
In fact, with platforms like Fynd Platform, starting your eCommerce business becomes a lot easier.
SELLING ON SOCIAL MEDIA:
Social media is no longer restricted to being used for networking and entertainment but is also used by brands to connect with their audience, make sales and so on.
SELLING ON MARKETPLACES:
Platforms such as Fynd, Flipkart, Meesho and Amazon are great for selling your products online and attract millions of shoppers every day.
While they might charge some commission and a fee, they anyway work well to connect with a larger audience.
You can also make the most out of these three things together and scale your business.
4. Create an online store:
In order to create an online store, here are a few things that you will need to get started:
- A mobile phone, computer or laptop with stable internet connection
- An eCommerce website
- Social media accounts for marketing
- Packaging
- Shipping services
In order to sell your products profitably, here are some things you must follow:
- A good product description
- Excellent product photography
- Well-formulated pricing strategy
- Ads and marketing strategy
5. Setting up social media accounts:
Social media is your best bet when it comes to reaching out to your target market and building a brand.
As per a study, it was found that eCommerce businesses with a strong social media presence get an average of 32 percent more sales.
Hence, make sure that you have a strong social media presence and stay active with posting. Do not shy away from trying out social media trends too.
6. Start selling products online:
Now that you are thorough with the basics of selling products online, you are all set to run a successful business online.
Make sure that you set your goals right and identify the right kind of product. Once you are through with that, pick the platforms you want to sell your products on and keep one channel as your priority, whichever one sells the best.
And when it comes to marketing your product well, SEO (Search Engine Optimisation), branding, ads and so on are your best friends,
With that, we have now come to an end to our guide on how to sell products online. We hope that our guide helps you in starting a profitable eCommerce venture.
About Author:
Digitrix Agency is a Result Driven Agency and We offer a number of digital solutions to help you promote your product or services online, achieve your marketing goals, and build your firm.
